If we’ve learned nothing else from terrifying fashion fraus Trinny Woodall and Susannah Constantine, we do now know it is difficult to look good silhouetted naked on primetime television.

That should have come as no surprise, but just in case there was any doubt, the British fashionistas insisted on repeating the exercise weekly on their recently screened show Trinny and Susannah Undress.

It appeared a useful enough psychological warfare strategy as part of the task of shoehorning British men and women into new wardrobes.

In the process the redoubtable duo exposed the fragile lack of confidence shared by many women (and somemen) about both their bodies and their dress sense.

It all made for entertainingly voyeuristic, if sometimes embarrassing, viewing and was obviously good business for the Sloane Ranging style duo—though they have now been replaced on our screens by a new series, How To Look Good Naked.

Such reality programmes have helped kickstart Dunedin woman Anita Greene into the business of helping others look their best— without the need to deploy the backlit sheeting.

Ms Greene now irons the wrinkles from the fashionchallenged under the banner ‘‘Reflect Image’’, a business she set up at the end of last year after being hounded by friends and colleagues for fashion advice.

The profile Trinny and Susannah have given the humble makeover certainly hasn’t hurt. ‘‘Trinny and Susannah sensationalise my work and promote it,’’ Ms Greene says. ‘‘It definitely has helped my business and helped my profile, but unlike them I don’t have unlimited funds and neither do my clients, so it’s about adapting some of their ideas to the New Zealand lifestyle and environment.’’ The qualified image consultant has always been a follower of fashion. At 20, she owned her own fashion store, which soon grew to four stores (three in Balclutha and one in Gore) and she was amember of a prominent New Zealand buying group. She moved to Dunedin with her husband and two daughters (now aged 16 and 13) 16 years ago and has used her skills in sales and marketing for knitwear manufacturer Tamahine Holdings, selling each new season’s range and taking responsibility for fashion shoots.

Today, she also consults on a parttime basis for Dunedin label Mild Red. She says she is regularly updating her skills. ‘‘You can’t rest on your laurels and past experiences. You have to be constantly learning to make the best of yourself,’’ she says. ‘‘I apply this philosophy to my clients, empowering them with the knowledge and confidence to make them the best they can possibly be. ‘‘Dressing is easy. It’s the looking good that’s hard . . . which is where I come in,’’ she says, smiling.

At about this point, Trinny and Susannah would be inviting their ‘‘client’s’’ friends around for a little roundtable character assassination, before deploying the sheet. Fortunately, things are done a little different in Dunedin. Ms Greene’s job is to offer guidance on personal and professional image, on style and fit or colours. She’ll do a wardrobe audit, personal shopping and coordinate outfits.

‘‘People often say to me they are sick of the way they look, but they have to be ready to make the change.’’ Ms Greene says when it comes to fashion, it is about leading her clients in the right direction to suit their lifestyle. Whether it is young women entering the workforce and wanting to look good on a limited budget, or a mature woman with money to burn, Ms Greene will find the solution by sifting her way through secondhand shops, high street stores and designer outlets.

‘‘Some women are in a time warp. They might have the right outfit but their hair or makeup is dated or vice versa, so my job is to change that.’’ People often give her a call when they realise how much money they have wasted on buying the wrong clothes.

‘‘I often hear, ‘I have a wardrobe full of clothes but I have got nothing to wear. I need help’,’’ she says. Ms Greene says many people buy for the body they want and not the body they have. ‘‘I often get, ‘I’ll come see you in six months when I have lost 6 kilos’. But my answer to that is why not buy for now and look great tomorrow. ‘‘It’s about understanding their physical shape. They may have a wardrobe that doesn’t suit their shape.’’

Because a lot of people’s bodies change as they get older, Ms Greene shows her clients how to camouflage the bits they don’t like and enhance their good bits.

Dunedin mother of two, Jenny Turnbull (48), was one of Ms Greene’s first clients. As many women do, she kept her body firmly hidden at all times. ‘‘I was always a practical dresser and I wore dark and baggy clothes to hide all my bad bits,’’ Ms Turnbull said. ‘‘Now when I look back on old photos, I think I looked awful. I looked like a sack.’’ Tired and unhappy with the way she dressed, she came to a turning point when she sourced Ms Greene’s help.

‘‘Anita gradually brought me up to speed with style in a way I felt comfortable to change.’’ Ms Turnbull, a size 14, now feels good about herself. She’s learned the tricks of the trade and discovered whatever shape or size you are, you can look good. ‘‘It is well worth it and I have gone back to her when I’m ready for more of a change,’’ she says. ‘‘When I look back I was plain and boring. I hardly wore makeup or accessories. But now, like having my hair done, it’s part of the package of feeling good about yourself.’’ Her husband and teenage children are impressed and often comment on how great she looks, and so do her friends.

She admits to saving money too: ‘‘I’m picking out things that I want to wear,’’ she says with a grin. ‘‘And I like what I see in the mirror now.’’ Watching the confidence of women like Ms Turnbull blossom is rewarding. ‘‘Some people find style and fashion intimidating. I like to think I make it accessible and simple,’’ Ms Greene says.

‘‘It’s a great buzz when it all comes together.’’ Ms Greene sums it up by paraphrasing Coco Chanel: ‘‘A badly dressed woman, people remember the clothes, while a welldressed woman, people remember the woman.’’